What is digital marketing?

Let’s first we be familiar with what this term “Digital Marketing” mean means. It essentially refers to promoting and advertising your business, goods, services online by the medium of various channels, like

1.       Search advertising

2.       Social media

3.       Video marketing

4.       E-mail marketing

5.       Display

6.       Mobile marketing

Let’s now go through all these terms one by one.

Search advertising- It is the method of placing your ads. On web page that shows result from search engine query. Let’s take an example.

Suppose if you have to buy a laptop under 30000 and you search on google and it shows various websites and article on best laptops under 30000. You may also notice that there are some websites that has “Ad” written before them these are search ads. 

Social Media Marketing- As its name suggest it means when you promote of advertise your business on social media platforms like facebook, Instagram, youtube, etc it is called social media marketing.

Video marketing- It as its name refers it is a way of putting your ads. In video format and the video ads you see on youtube before any video, that’s video marketing.

Email marketing- It refers to marketing by sending Emails to potential customers. It is one of the best marketing technique because it includes, low costing, audience segmenting, immediate actions on call to actions, customized messages and easy to share and track.

Display marketing- it is a type of advertising that utilizes third-party website to advertise your business. You must have seen lots of ads on some website that does not relate to the content of that website for example, hotels ads on travelling websites etc.

Mobile marketing- It is the marketing that occurs on over a mobile device, targeted at mobile users by various methods that a mobile has like social media, message, emails, applications etc. It is one of the most effective method of advertising as mobiles are an essential and integral part of everyone life.

Importance of Content

Content is the most important in marketing whether it is email marketing, social media marketing, display marketing or any other marketing. You only gets success if your content is good and effective. Accurate and relevant content with engaging graphics and videos create inbound traffic from highly targeted customers. Good content is essential and crucial for SEO and content marketing. Whether it is a blog, a social media post or a video on YouTube video, good content is essential. Content is the engine for web.

That’s all for now guys hope you like it and I will see you soooon.

Types of media

There are three forms of media which makes up the foundation of digital marketing.

1.       Paid media

2.       Earned media

3.       Owned media

Paid media- paid media is a media for your business that you pay for. Simply it means when you pay other company to advertise your business by paying money to them it is called paid media. Paid media is an essential components of revenues growth and brand awareness for online businesses.

Examples of paid media- traditional ads, Paid search, Sponsorship, Print, Magazine, Television, Radio, Cinema, Banners, Direct mails, In store media etc.

Earned media- Earned media refers to the organic mention of a company’s brand on other website, social platforms, online communities, etc. Simply it means when you advertise your website on someone else’s website without paying like paid media it is called earned media.

Examples of earned media- Words of mouth, Buzz on Facebook, Twitter, YouTube etc.

Owned media- Owned media refers to elements of online that you own and you have full control over it and is unique to your brand.

Example your own website, your email, blogs, social media accounts, social media pages applications, company social accounts like twitter, facebook, linkedin.

Digital marketing strategies.

there are three distinct digital marketing strategies that shares a common goal.

1.Business Specific.

2.Brand/Customer specific Strategy.

3.Marketing Specific Strategy

An effective and dedicated digital marketing strategy helps in boosting ROI (Return on Investment)

To develop a cohesive online marketing strategy, you will require to have the following:-

·         Business Plan- Understand your business goals at a high level.

·         Market Perception - How you want the market to perceive you.

·         Target Market- what the market is that the business has decided to aim its marketing efforts towards.

·         Digital Technology Usage- how your customer are using digital technology.

·         Channels- what channels you will build into.

A well thought-out and clear strategy helps you discover new marketing channels. However, different businesses need different strategy.

For example the strategy that works for a fashion brand will not work for selling sports good online that require a different strategy.

Essential components of digital marketing strategies are:-

1.       Research- Performing a digital marketing research is essential because it will help you to understand the best way you can promote your business, by researching about your target customers, platforms, channels etc. it is the first step to take.

2.       Medium- Once you do all the research now comes the medium or channel through which you have to promote your business. Choosing channel is an essential part because if you do not chose a suitable channel chances are you will not get desired result. For example if your business is related to services of youth you can use Instagram or tiktok as your medium or if your business is related to elder people you should use LinkedIn.

3.       Planning- After medium comes Planning, planning in digital marketing is important because it will help you establish a content marketing schedules, helps your team members on the same page and it provide clarity on what is going to work and what is not.

4.       Content- once the channel is finalized, you must develop  a content to be published on it in order to attracts prospects. “Content is king” it is a widely used quote in business and it truly is. Content marketing helps you offer the right content to right audience. If your content is good you will succeed.

5.       Promotion- promotion is as important as content, promotion helps right audience to reach you. And it will help to plan out the touch point effectively, allocate the budget campaign wise, etc.

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