Hey guys,

Welcome back to my blog.

Let’s continue learning DM, so today we will look for goals  and resources we require before starting our digital marketing plan or campaign.

Goals

Before kick-starting digital marketing efforts we need to define goals for your business. Some common business goals and objective could be-

• v  Increasing sales and revenue
• v  Gaining new customers
• v  Increasing subscription
• v  Driving leads.
• v  Establishing though leadership

Note- Make sure not to deviate from your primary goals.

Analyzing resources

In order to create time and cost effective digital marketing plan that can help you to achieve your goals and objective you need to analyze and audit your resources these resources are.

•       Time
•       Money
•       People
•       Technology
•       Content

Time- Time management is essentially important when it comes to digital marketing. In order to effectively manage time you need to analyze:

• ®     Your brand sales cycle
• ®     Your brands information cycle
• ®     If you have time to create, manage and monitor your brand presence on social media.
• ®     If you have time to respond to customer complaints, grievances, queries, and suggestions, and follow up on them.

Money- Budgeting is critical aspects when it comes to digital marketing. In order to effectively manage money, you need to analyze.

®     If doing digital marketing in house is profitable or outsourcing is profitable or hiring resources on contractual basic is profitable.

People- having good and skilled team is essential for digital marketing and in order to effectively achieve your goals. And in order to do that make sure that the peoples are acquainted with

®     Video editing skills

®     Audio editing skills

®     Graphic designing and visualizing skills

®     Copy and content writing and editing skills

®     Research and development skills

®     Interacting and engagement skills

®     Sales and marketing skills

Technology- Having the right blend of technology is essential when it comes to digital marketing. For effective content marketing make sure your team is equipped with following skills.

• ®     Organizing and conducting webinar (seminar conducted on web.)
• ®     Organizing and conducting podcasts.
• ®     Editing of audio and video
• ®     Production and post-production
• ®     Image editing and slideshows
• ®     Conducting interview
• ®     Creating ROI (Return on Investment) calculators
• ®     Creating app
• ®     Creating infographics

Content- importance of content I have already describes so make sure to read that blog too.

At last but not the least it comes to the very crucial part of digital marketing and that is

Ask yourself- once all the available resources have been audited and analyzed, you need to ask yourself some fundamental questions in order to devise a cohesive digital marketing strategy such as:

• ®     Which channel, according to you, would provide the best ROI and why?
• ®     Which channel, according to you, would be most profitable and why?
• ®     Which channel are you best equipped to cater to and why?
• ®     Which channels are you least equipped to cater to and why?

So once you got the satisfactory answers to these questions you can start your digital marketing campaign on any channel whether it be social media, email marketing, search engine optimization, etc.

So that’s all for today guys stay connected and I will see you soon. And make sure to subscribe to us for daily updates.

Thank you

Karan.