Presentation analysis.

 Hey everyone,

Welcome back to my blog.

Today I am going to analysis a presentation I made on a company name Ferns N Petals about what they are doing special for Valentine’s day. 

So keep reading hope you like it.

Valentine’s Day is around the corner and it is the best time for companies to bring special offers and marketing tactics to increase their sale and profit.

 There are lots of companies, brands that are doing lot of things for Valentine’s Day. Let’s see what this Indian gifting company is doing specially for Valentine’s Day. What are their special offers, contests, products and much more so let’s get started. First of all let us be familiar with the company Ferns N Petals.
 Ferns N Petals is one of a biggest Indian based gifting company it was started by Vikas Gutgutia in 1994.

Initially it was just a flower retailer, but the huge success of the flowers inspire them to start selling gifts for all special occasion from New Year to Valentine’s Day and Rakshabandhan you name it. Now it is one of the biggest gifting sites out there with hundreds of gifting options from greeting cards, soft toys, plants, flowers, cake and much more.

Now let’s see what their plan is for Valentine’s Day.

Special gifts for all special day

First of all they have come with a beautiful idea that for all lovers Valentine’s Day is a special day every day related to Valentine’s Day is equally special so why not making it even more special by providing them special gifts for every day before the Valentine’s Day.
 They have specialized gifts for every day before Valentine’s Day. Like they have special and relevant gifts for Rose Day, Propose Day, Chocolate Day, Teddy Day, Promise Day, Hug Day, Kiss Day, and Valentine’s Day of course.

Personalized gifts.

What’s this?

Take an example, 

You want to gift a teddy to your beloved you have two option one is a red teddy with happy Teddy Day written on it.

And second with a red teddy with your and the name of your beloved written on it. Which is unique and specially tailored for you. which is special and have a personal touch.

Which Teddy will you give?

Write your answer in comment.

But if i were to give a Teddy I will choose second one and you know why.

Ferns N Petals offers the customers to personalized or customized their gifts according to their preference. To give the gift a special personal touch.

People can add name, photos of their loved one on the gift to make it more special.
This works well for the buyer as well as the company.
 

Valentine’s Day contest.

They have organized a Valentine’s Day contest for love birds. Where they can participate in a contest just by ordering a gift for their special person and if they wins they get a chance to visit Dubai this time.

And at last,

Special coupons

They have lots of coupons and offers to apply and get your special gifts at discounted price and make. This is a basic tactics any company uses to increase their sales.

Now let’s see how are they promoting this?

Being a digital Marketer we can learn from their marketing plan.
So lets start.

Marketing through Paid Search.

We have studied what paid search is so make sure to read that article too I have discussed in details what paid search is.

Ferns N Petals is using paid search for marketing they have paid google to run their ads on google and show to all those who search for specific Keyword.

Social media marketing

Valentine’s Day major demographics is from 16 to 30 years. And this people can be found together on social media as this is the age group that uses Social media most often. So they had started marketing on Instagram, Facebook, etc. and this is efficient for them.

Video Marketing

Ferns N Petals has always done video marketing and it is one of the most efficient way for them they had launched special video campaign on YouTube describing about their special offers and all things people can find on their website.

If you want to see that video make sure to download the power point presentation or you can visit their YouTube channel.
 So that’s all for today guys. If you like it make sure to share it and if you don’t like it feel free to tell me.

If you have any suggestions please let me know.

Thank for your precious time guys you are amazing.
And I will see you soon.
Cheers
Karan

Download PPT from here.

http://bit.ly/karanppt